This book provides a historical analysis of presidential rhetoric regarding war and examines the similarities, differences, effectiveness, and ethics of the persuasive strategies used by the White House through the history of the nation.
Focusing on the practical application of public relations, this study serves as a comprehensive guide for students and professionals in business, communications, journalism, and political science. It covers essential topics such as client relations, staff management, crisis handling, financial oversight, and the impact of technology. Additionally, it addresses legal considerations and the importance of professional ethics, making it a valuable resource for navigating the complexities of the public relations field.