Engineering Legitimacy

How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age

Autori

• Iva Petkova

Parametri

• 208 pagine
• 8 ore di lettura

• Economia e affari
• Etnografia
• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

Focusing on the fashion industry, Iva Petkova examines the dynamics between established organizations and emerging start-up disruptors. She delves into how these newcomers strive for legitimacy and influence while institutionalized entities adapt to their presence. The book addresses the ongoing tension between art and commerce within creative industries, particularly in the context of evolving institutional frameworks, contributing to the broader discourse in sociology and neo-institutional theory.

Lingua: Inglese

Pubblicato: 2019

(In brossura)