Branding as communication

Autori

• Susan B. Barnes

Parametri

• Economia e affari
• Visual communication

Maggiori informazioni sul libro

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

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Lingua: Inglese

Pubblicato: 2017