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The first part of the book explores the core concepts associated with communication and audience behaviour. The second considers issues linked with managing marketing communications campaigns and activities. And the third part considers the tools, media and messages that make up the marketing communications mix. The material on the companion website includes podcasts, multiple-choice questions and a glossary.
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Essentials of Marketing Communications, Chris Fill
- Lingua
- Pubblicato
- 2011
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- (In brossura)
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