Applying E-Commerce in Business

Autori

• Rana Tassabehji

Parametri

• 326 pagine
• 12 ore di lettura

• Economia e affari
• Libri di testo

Maggiori informazioni sul libro

By deconstructing e-commerce into its core components, this book aims to clarify the often conflicting perspectives surrounding the subject. It integrates various academic and management theories into a cohesive framework, providing a comprehensive understanding of e-commerce. With a European viewpoint, the text includes global examples that reflect the international nature of online commerce, making it relevant and insightful for readers interested in the complexities of the digital marketplace.

Lingua: Inglese

Pubblicato: 2003

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