International Business Blunders

Autori

• Densil A. Williams

Parametri

• Economia e affari

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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

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Lingua: Inglese

Pubblicato: 2022

(In brossura)