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The book conducts an empirical investigation into the competitive landscape between academic social research and the commercial sector, particularly focusing on advancements in technology and big data. It explores how these elements affect the ability to classify, profile, and understand human behavior, raising questions about the efficacy and relevance of traditional academic methods in a rapidly evolving data-driven environment.
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The Predictive Postcode, Richard Webber, Roger Burrows
- Lingua
- Pubblicato
- 2018
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