Promotional Screen Industries

Autori

• Paul Grainge
• Catherine Johnson

Parametri

Pagine

236pagine

Tempo di lettura

9ore

• Arte / Cultura
• Economia e affari
• Libri di testo
• Libri di testo universitari
• Storia

Maggiori informazioni sul libro

Promotional Screen Industries delves into the significant role of promotional media in modern screen culture, examining how trailers, ads, and brand videos influence viewer engagement. This groundbreaking book investigates the sector behind this dynamic field of media production, offering insights into its impact on contemporary entertainment and consumer behavior. Through a comprehensive analysis, it highlights the importance of promotional content in shaping audience experiences and the evolving landscape of screen industries.

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Lingua: Inglese

Pubblicato: 2015

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