Marketing Across Cultures in Asia

Autori

• Richard R. Gesteland

Parametri

• Economia e affari

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A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.

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Lingua: Inglese

Pubblicato: 2002

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