TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Autori

• Andrea Bauer

Parametri

• 184 pagine
• 7 ore di lettura

• Saggistica

Maggiori informazioni sul libro

The exploration of trust is central to understanding the evolution of mobile payment services. Andrea Bauer highlights how the acceptance of various payment methods—ranging from cowrie shells to electronic digits—has consistently depended on the perceived trustworthiness of these instruments. This examination reveals that regardless of technological advancements, trust remains a crucial element influencing consumer behavior and market dynamics in the payment landscape.

Lingua: Inglese

Pubblicato: 2017

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