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Party Political Campaigning in Britain since 1945

Autori

• M. Rosenbaum

Parametri

Pagine

328pagine

Tempo di lettura

12ore

• Scienze politiche & Politica

Maggiori informazioni sul libro

The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.

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Lingua: Inglese

Pubblicato: 1997

(In brossura)