Unmarketable

Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

Autori

• Anne Elizabeth Moore

Parametri

Pagine

272pagine

Tempo di lettura

10ore

• Arte / Cultura
• Economia e affari
• Musica
• Saggistica
• Scienze politiche & Politica

Maggiori informazioni sul libro

The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.

Per saperne di più

Lingua: Inglese

Pubblicato: 2007

(In brossura)