Marketing Essentials: Marketing Research Project Workbook

Autori

• McGraw-Hill Education

Parametri

Pagine

170pagine

Tempo di lettura

6ore

• Economia e affari

Maggiori informazioni sul libro

Designed for students, this workbook offers a comprehensive guide to conducting market research projects. It includes practical exercises, templates, and step-by-step instructions to help learners develop their research skills. The focus is on real-world applications, enabling students to engage in hands-on learning while understanding key concepts in market analysis. With a structured approach, it prepares students to effectively gather, analyze, and present data, making it an essential resource for those studying marketing or business.

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Lingua: Inglese

Pubblicato: 2005

(In brossura)