Identify and Evaluate Advertising

Autori

• Valerie Bodden

Parametri

• Libri di testo
• Pedagogia

Maggiori informazioni sul libro

Critical thinking about advertising is essential for understanding its impact on consumer behavior. This book explores the creators and funding behind ads, their intended goals, and the significance of advertising on websites. It delves into common persuasive techniques such as the bandwagon approach, emotional appeal, and repetition, equipping readers with the tools to analyze and evaluate these strategies effectively.

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Lingua: Inglese

Pubblicato: 2015

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