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The Activation Imperative

How to Build Brands and Business by Inspiring Action

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Pagine
224pagine
Tempo di lettura
8ore

Maggiori informazioni sul libro

The book provides a practical guide for businesses of all sizes to enhance their marketing return on investment. It addresses the challenges of navigating a complex marketing landscape and adapting to consumers' evolving tech-driven purchasing behaviors. The authors offer strategies to overcome behavioral obstacles, enabling companies to build stronger brands and drive business growth more effectively.

Pubblicazione

Acquisto del libro

The Activation Imperative, William Rosen, Laurence Minsky

Lingua
Pubblicato
2016
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