Ethnography for Marketers

A Guide to Consumer Immersion

Autori

• Hy Mariampolski

Parametri

Pagine

268pagine

Tempo di lettura

10ore

• Antropologia

Maggiori informazioni sul libro

Focusing on the practical applications of ethnography, this book offers a comprehensive exploration tailored for marketers. Hy Mariampolski leverages his expertise to bridge academic theory with real-world marketing research needs. The text provides in-depth coverage of ethnographic methods, making it an invaluable resource for professionals seeking to enhance their understanding and application of these techniques in marketing contexts.

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Lingua: Inglese

Pubblicato: 2005

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