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Focusing on marketing communications, this seminar paper examines the strategies of TUI, a leading German tour operator established in 1986. It analyzes how TUI has become a market leader in leisure travel, highlighting the interplay between offline and online marketing approaches. The study provides insights into the effectiveness of TUI's marketing tactics within the competitive tourism sector, reflecting on the evolution of the company's practices over time.
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TUI and its Marketing Plan, Kerstin Schneider
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- 2012
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