International and Cross-Cultural Management Research

Autori

• Jean-Claude Usunier

Parametri

Pagine

208pagine

Tempo di lettura

8ore

• Economia e affari
• Libri di testo

Maggiori informazioni sul libro

Focusing on international and cross-cultural research in business and management, this book offers a clear introduction to essential principles and practices. It is designed for students and individuals seeking to understand the complexities of conducting research in diverse cultural contexts, making it a valuable resource for those looking to enhance their knowledge in this field.

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Lingua: Inglese

Pubblicato: 1998

(In brossura)