Brand New Justice

Autori

• Simon Anholt

Parametri

• 184 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book explores the branding process as a transformative tool for economically underprivileged nations, countering its recent negative portrayal as a factor in the divide between rich and poor countries. It presents branding not just as a marketing strategy but as a means to empower and uplift marginalized communities, offering potential solutions to economic disparities. Through this lens, the narrative seeks to redefine branding's role in fostering development and social change.

Lingua: Inglese

Pubblicato: 2016

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