Design Leadership

Securing the Strategic Value of Design

Autori

• Raymond Turner

Parametri

• 256 pagine
• 9 ore di lettura

• Arte / Cultura
• Design

Maggiori informazioni sul libro

Emphasizing design as a crucial element for commercial success and societal improvement, this book offers insights from Raymond Turner on leveraging design for competitive advantage. It presents a practical approach aimed at managers and executives who shape organizational effectiveness, making it particularly relevant for those in design management roles and students aspiring to enter the field. The text underscores the importance of effective design leadership in enhancing business performance, government efficiency, and overall societal enjoyment.

Lingua: Inglese

Pubblicato: 2016

(In brossura)