Creativity conquers the marketplace

The origins of creativity and its novel implementations in an organizational context

Autori

• Christoph Rosenthal

Parametri

• Scienze sociali

Maggiori informazioni sul libro

Focusing on the concept of the knowledge economy, the essay explores the crucial role of creativity across various sectors, moving beyond niche industries. It addresses the challenges organizations face in balancing creativity with control and structure. By analyzing management solutions and entrepreneurial strategies, the work offers insights on how to integrate creative characteristics into traditionally non-creative organizations. The discussion is framed around interrelated questions that guide the exploration of effective implementation strategies.

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Lingua: Inglese

Pubblicato: 2014

(In brossura)