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Corporate Strategy
A Resource Based Approach
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Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.
Acquisto del libro
Corporate Strategy, David J. Collis, Cynthia A. Montgomery
- Lingua
- Pubblicato
- 1997
- Rilegatura
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 6,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Corporate Strategy
- Sottotitolo
- A Resource Based Approach
- Lingua
- Inglese
- Editore
- McGraw-Hill/Irwin
- Pubblicato
- 1997
- Formato
- In brossura
- Pagine
- 240
- ISBN10
- 0072895438
- ISBN13
- 9780072895438
- Serie
- Tag
- Commercio
- Descrizione
- Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.