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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
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Maggiori informazioni sul libro
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Acquisto del libro
Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Lingua
- Pubblicato
- 2008
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 16,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Lingua
- Inglese
- Autori
- Robert W. Palmatier
- Editore
- Marketing Science Institute
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Serie
- Tag
- Commercio
- Descrizione
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.