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The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Parametri
- 320pagine
- 12 ore di lettura
Maggiori informazioni sul libro
<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
Acquisto del libro
The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Lingua
- Pubblicato
- 2020
- Rilegatura
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 17,39 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- The Jobs to Be Done Playbook
- Sottotitolo
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Lingua
- Inglese
- Autori
- James Kalbach, Michael Schrage
- Editore
- Two Waves Books
- Pubblicato
- 2020
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Serie
- Categoria
- Tag
- Commercio, Arte, Scienza, Tecnologia, Educazione, istruzione, Leadership, Ricerca, Motivazione, Strategia, Innovazione, Aspetti sociali, Struttura
- Descrizione
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>