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This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.
Acquisto del libro
Architektur als Markenkommunikation: dynaform + cube, Gernot Brauer
- Lingua
- Pubblicato
- 2002
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- (In brossura)
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- Titolo
- Architektur als Markenkommunikation: dynaform + cube
- Lingua
- Inglese
- Autori
- Gernot Brauer
- Editore
- Birkhäuser
- Pubblicato
- 2002
- Formato
- In brossura
- Pagine
- 240
- ISBN10
- 3764366567
- ISBN13
- 9783764366568
- Serie
- Descrizione
- This volume with CR-ROM concerns the use of "communicative" architecture, which gives expression to brand image, by investigating the underlying concepts and processes behind the pavillions of two makes of car - BMW and the Mini - at the International Motor Show in Frankfurt.