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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.
Acquisto del libro
Global innovation management : a strategic approach, J. Christopher Westland
- Lingua
- Pubblicato
- 2008
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- (In brossura)
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- Titolo
- Global innovation management : a strategic approach
- Lingua
- Inglese
- Autori
- J. Christopher Westland
- Editore
- Palgrave Macmillan
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Serie
- Valutazione
- 4,5 su 5
- Descrizione
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.