Global innovation management : a strategic approach

Autori

• J. Christopher Westland

Parametri

• 400 pagine
• 14 ore di lettura

• Business & Management
• Commercio

Maggiori informazioni sul libro

Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/

Lingua: Inglese

Pubblicato: 2008

(In brossura)