Business to Business Direct Marketing

Autori

• Robert W Bly

Parametri

• Business & Management
• Marketing & Vendite

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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

Lingua: Inglese

Pubblicato: 1998

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