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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Acquisto del libro
Business to Business Direct Marketing, Robert W Bly
- Lingua
- Pubblicato
- 1998
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- (Copertina rigida)
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- Titolo
- Business to Business Direct Marketing
- Lingua
- Inglese
- Autori
- Robert W Bly
- Editore
- McGraw Hill Professional
- Pubblicato
- 1998
- Formato
- Copertina rigida
- ISBN10
- 0844232432
- ISBN13
- 9780844232430
- Serie
- Valutazione
- 3 su 5
- Descrizione
- Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.