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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
Acquisto del libro
Made in Germany: corporate identity of a nation, David Head
- Lingua
- Pubblicato
- 1992
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- (In brossura)
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- Titolo
- Made in Germany: corporate identity of a nation
- Lingua
- Inglese, Tedesco
- Autori
- David Head
- Editore
- Hodder
- Pubblicato
- 1992
- Formato
- In brossura
- Pagine
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Serie
- Descrizione
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.