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David Head Made in Germany: corporate identity of a nation
David Head Made in Germany: corporate identity of a nation
David Head Made in Germany: corporate identity of a nation
David Head Made in Germany: corporate identity of a nation
David Head Made in Germany: corporate identity of a nation
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Made in Germany: corporate identity of a nation

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  • 192pagine
  • 7 ore di lettura

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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.

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Made in Germany: corporate identity of a nation, David Head

Lingua
Pubblicato
1992
Rilegatura
(In brossura)
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Titolo
Made in Germany: corporate identity of a nation
Lingua
Inglese, Tedesco
Editore
Hodder
Pubblicato
1992
Formato
In brossura
Pagine
192
ISBN10
0340555378
ISBN13
9780340555378
Serie
Categoria
SaggisticaStoria
Storie vereStoria
Tag
Tema stórico, Altra storia
Descrizione
Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.