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Creating a brand identity : a guide for designers

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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world

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Creating a brand identity : a guide for designers, Catharine Slade-Brooking

Lingua
Pubblicato
2016
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Titolo
Creating a brand identity : a guide for designers
Lingua
Inglese
Pubblicato
2016
Formato
In brossura
Pagine
160
ISBN10
1780675623
ISBN13
9781780675626
Serie
Valutazione
4,05 su 5
Descrizione
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world