Storytelling

Branding in Practice

Autori

• Klaus Fog
• Christian Budtz
• Baris Yakaboylu

Parametri

• 246 pagine
• 9 ore di lettura

• Business & Management
• Commercio
• Comunicazione
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

Lingua: Inglese

Pubblicato: 2004

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