Corporate Language

Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen

Autori

• Oliver Haug

Parametri

• 200 pagine
• 7 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.

Lingua: Tedesco

Pubblicato: 2018

(In brossura)