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Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.
Acquisto del libro
Marketing research, Nigel Bradley
- Lingua
- Pubblicato
- 2007
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Marketing research
- Lingua
- Inglese
- Autori
- Nigel Bradley
- Editore
- Oxford University Press
- Pubblicato
- 2007
- Formato
- In brossura
- ISBN10
- 0199281963
- ISBN13
- 9780199281961
- Serie
- Valutazione
- 3,45 su 5
- Descrizione
- Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.