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This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
Acquisto del libro
Film & video marketing, Michael Wiese
- Lingua
- Pubblicato
- 1989
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- (In brossura)
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- Titolo
- Film & video marketing
- Lingua
- Inglese
- Autori
- Michael Wiese
- Editore
- M. Wiese Productions
- Pubblicato
- 1989
- Formato
- In brossura
- ISBN10
- 0941188051
- ISBN13
- 9780941188050
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Tematica cinematografica, Marketing & Vendite, Film
- Valutazione
- 2,5 su 5
- Descrizione
- This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.