Advertising : Principles & Practice

Autori

• Sandra Moriarty William Wells John Burnett

Parametri

• 624 pagine
• 22 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Marketing & Vendite
• Scuola

Maggiori informazioni sul libro

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.

Lingua: Inglese

Pubblicato: 2006

(In brossura)