Maggiori informazioni sul libro
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
Acquisto del libro
Critical Thinking in Consumer Behavior, Judy Graham
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (Pinzatura a sella)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Critical Thinking in Consumer Behavior
- Lingua
- Inglese
- Autori
- Judy Graham
- Editore
- Pearson
- Pubblicato
- 2010
- Formato
- Pinzatura a sella
- Pagine
- 173
- ISBN10
- 0136027164
- ISBN13
- 9780136027164
- Serie
- Valutazione
- 4,35 su 5
- Descrizione
- This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.