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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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The Effortless Experience, Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi

Lingua
Pubblicato
2013
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(In brossura)
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3,9
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Titolo
The Effortless Experience
Lingua
Inglese
Pubblicato
2013
Formato
In brossura
Pagine
256
ISBN10
024100330X
ISBN13
9780241003305
Serie
Valutazione
3,9 su 5
Descrizione
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.