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From the bestselling authors of The Power of Visual Storytelling comes a highly anticipated follow-up, offering a definitive rulebook on using storytelling to win over customers' hearts and minds. Storytelling has been a fundamental part of human civilization, captivating attention and fostering community by bringing ideas and emotions to life. In today's digital age, where consumers hold more power, a brand's identity is shaped by what consumers perceive rather than what the brand claims. To succeed, businesses must forge emotional connections, engage in authentic conversations, and share relevant stories that inspire action. This guide is filled with practical tips, strategies, and real-life examples from two marketing innovators, illustrating how storytelling can differentiate your business, attract new customers, and foster brand loyalty. The authors provide a structured approach to defining your brand, establishing a clear strategy, sourcing impactful stories, and crafting compelling narratives for maximum effect. By winning customers' hearts and minds, businesses can secure their loyalty and success.
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Laws of Brand Storytelling, Ekaterina Walter, Jessica Gioglio
- Lingua
- Pubblicato
- 2018
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- (Copertina rigida)
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