Building Cross-cultural Competence

Autori

• Fons Trompenaars
• Charles Hampden-Turner

Parametri

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

The whole is harmony, not discord. Based on fourteen years of research involving nearly 50,000 managerial respondents and on the authors' extensive experience in international business, this book compares the cultural values of more than forty nations. With humour, cartoons, and an array of business examples, the authors demonstrate how cross-cultural competence and the reconciliation of cultural differences can cause whole organizations to grow healthier, wealthier and wiser.

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Lingua: Inglese

Pubblicato: 2000

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