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Parametri
- 267pagine
- 10 ore di lettura
Maggiori informazioni sul libro
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Acquisto del libro
Driving Digital Strategy, Sunil Gupta
- Lingua
- Pubblicato
- 2018
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Driving Digital Strategy
- Lingua
- Inglese
- Autori
- Sunil Gupta
- Pubblicato
- 2018
- Formato
- Copertina rigida
- Pagine
- 267
- ISBN10
- 163369268X
- ISBN13
- 9781633692688
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Tecnologia, Marketing & Vendite, Gestione & HR
- Valutazione
- 3,9 su 5
- Descrizione
- Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management