Parametri
- 267pagine
- 10 ore di lettura
Maggiori informazioni sul libro
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Acquisto del libro
Driving Digital Strategy, Sunil Gupta
- Lingua
- Pubblicato
- 2018
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- (Copertina rigida)
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