Esaurito
Maggiori informazioni sul libro
With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.
Acquisto del libro
Environnement Produits - Products Environment, Thierry Petit, Eric Rabiller, Armelle Claudé
- Lingua
- Pubblicato
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Environnement Produits - Products Environment
- Lingua
- Inglese, Francese
- Autori
- Thierry Petit, Eric Rabiller, Armelle Claudé
- Formato
- In brossura
- Pagine
- 96
- ISBN10
- 2909617491
- ISBN13
- 9782909617497
- Serie
- Descrizione
- With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.