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The Fundamentals of Creative Advertising

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Economia e affari

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The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

Pubblicazione

2011

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The Fundamentals of Creative Advertising, Ken Burtenshaw, Caroline Barfoot, Nik Mahon

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Condizioni del libro: In buone condizioni
Prezzo: 2,38 €

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Titolo: The Fundamentals of Creative Advertising
Lingua: Inglese
Autori: Ken Burtenshaw, Caroline Barfoot, Nik Mahon
Editore: AVA Publishing
ISBN10: 2940373183
ISBN13: 9782940373185
Tag: Economia e affari
Valutazione: 4 su 5
Descrizione: The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.