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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Acquisto del libro
Persuasive Messages, Pamela Benoit, William Benoit
- Lingua
- Pubblicato
- 2008
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- (In brossura)
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- Titolo
- Persuasive Messages
- Lingua
- Inglese
- Autori
- Pamela Benoit, William Benoit
- Editore
- Wiley-Blackwell
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 288
- ISBN10
- 1405158212
- ISBN13
- 9781405158213
- Serie
- Valutazione
- 3,6 su 5
- Descrizione
- Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.