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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Acquisto del libro
Viral marketing : the science of sharing, Byron Sharp, Karen NelsonField
- Lingua
- Pubblicato
- 2013
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Viral marketing : the science of sharing
- Lingua
- Inglese
- Autori
- Byron Sharp, Karen NelsonField
- Editore
- Oxford University Press
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 128
- ISBN10
- 0195527984
- ISBN13
- 9780195527988
- Serie
- Valutazione
- 3,7 su 5
- Descrizione
- Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.