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Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
Acquisto del libro
The Inversion Factor, Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Lingua
- Pubblicato
- 2017
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- (Copertina rigida)
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- Titolo
- The Inversion Factor
- Lingua
- Inglese
- Editore
- MIT Press
- Pubblicato
- 2017
- Formato
- Copertina rigida
- Pagine
- 240
- ISBN10
- 0262037270
- ISBN13
- 9780262037273
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion