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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Acquisto del libro
Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Six Rules for Brand Revitalization
- Lingua
- Inglese
- Autori
- Larry Light, Joan Kiddon
- Editore
- Wharton
- Pubblicato
- 2009
- Formato
- Copertina rigida
- Pagine
- 218
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Serie
- Valutazione
- 3,65 su 5
- Descrizione
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.