Six Rules for Brand Revitalization

Autori

• Larry Light
• Joan Kiddon

Parametri

• Commercio e vendita
• Economia e affari

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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.

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Lingua: Inglese

Pubblicato: 2009

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