Hitting the Sweet Spot

Autori

• Lisa Fortini-Campbell

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Lingua: Inglese

Pubblicato: 2001

(In brossura)