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Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.
Acquisto del libro
Selling, Donald W. Jackson, Isabella C. M. Cunningham, William Hughes Cunningham
- Lingua
- Pubblicato
- 1988
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- (Copertina rigida)
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- Titolo
- Selling
- Lingua
- Inglese
- Editore
- John Wiley & Sons
- Pubblicato
- 1988
- Formato
- Copertina rigida
- ISBN10
- 0471864005
- ISBN13
- 9780471864004
- Serie
- Descrizione
- Based on comprehensive research, this volume examines the theory and practice of personal selling. The various dimensions of sales positions are discussed along with the interrelationship between selling and the other functions of a marketing department.