The New Rules of Consumer Privacy

Autori

• Peter Trepp

Parametri

• Marketing e PR
• Scienze sociali

Maggiori informazioni sul libro

To survive in today's fast-changing landscape, companies need to balance consumers' often-competing desire for privacy, security and convenience. In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns. Included: -The Five Privacy Principles every company must adhere to -The new rules of responsible data handling, according to leading academics and visionaries -How technology adoption has forever changed our expectations of privacy -How to deliver security, privacy and convenience at the same time -Why transparency matters to brand loyalty -The global legislative landscape -The future of AI The New Rules of Consumer Privacy is essential for executives, entrepreneurs, product managers and anyone interested in privacy and the consumer experience.

Lingua: Inglese

Pubblicato: 2018

(In brossura)