Esaurito
Parametri
- 544pagine
- 20 ore di lettura
Maggiori informazioni sul libro
Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
Acquisto del libro
Exploring Direct and Relationship Marketing, Lisa O'Malley, Maurice A. Patterson, Martin J. Evans
- Lingua
- Pubblicato
- 2004
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Exploring Direct and Relationship Marketing
- Lingua
- Inglese
- Editore
- Cengage Learning
- Pubblicato
- 2004
- Formato
- In brossura
- Pagine
- 544
- ISBN10
- 1861529015
- ISBN13
- 9781861529015
- Serie
- Valutazione
- 4 su 5
- Descrizione
- Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.