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This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
Acquisto del libro
Running a Public Relations Department, Mike Beard
- Lingua
- Pubblicato
- 1997
- Rilegatura
- (In brossura)
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Metodi di pagamento
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- Titolo
- Running a Public Relations Department
- Lingua
- Inglese
- Autori
- Mike Beard
- Editore
- Kogan Page
- Pubblicato
- 1997
- Formato
- In brossura
- Pagine
- 160
- ISBN10
- 0749418591
- ISBN13
- 9780749418595
- Serie
- Valutazione
- 2,35 su 5
- Descrizione
- This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.