Running a Public Relations Department

Autori

• Mike Beard

Parametri

• 160 pagine
• 6 ore di lettura

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

Lingua: Inglese

Pubblicato: 1997

(In brossura)